(But dont combine a bold lead-in sentence with a subhead, the two will compete for attention). Authorized agencies and designers may be granted download privileges while working on UCLA projects. 10889 Wilshire Blvd. Because together, we are stronger than we are apart. This is easier for all readers to scan, and it improves accessibility for users who depend on screen readers. Brand Guidelines | Secondary Global Nav | Resources Resources Use these resources for learning new skills and adding to existing knowledge in support of your work with the UCLA brand. Here, you'll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. Headlines should always convey the content hierarchy: think of your headlines and subheads as a content outline. As we prepare to celebrate our centennial, it is vital that we speak with one voice about UCLAs importance to society, dedication to academic excellence, and unwavering commitment to service. How to apply brand guidelines across channels. Helvetica is a standard font on Macintosh computers. A special branded version of Helvetica is used only for the department logo system. As a public research university in a global city, UCLA is known around the world for its importance and impact across many different fields of learning. Los Angeles, CA 90024. Learn how to connect with your audiences using the most effective tools and techniques for each medium. Try looking up a doctor, a clinic location, or information about a condition/treatment. Our brand is what these audiences think, feel and respond to when they see or hear the name UCLA. Vital, impactful brands are built on truth and continuity. However, only UCLA faculty and staff (including student staff) may download assets, and the use of those assets is restricted to university business in accordance with brand guidelines and Policy 110. Fundamentals Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. They help to visually convey the brand pillars and personality traits. The UCLA Marks include, but are not limited to, these examples of UCLA Marks. Take advantage of that control but use it to make the content appealing, not to crowd in more words. Karbon is a distinctive geometric font, available in seven weights from hairline through bold. 10889 Wilshire Blvd. They are what they say they are. The UCLA Marks are protected regardless of color, font, letterform, etc. Individual students may be able to order business cards and to use UCLA marks on presentations and research posters. Only use official campus logos and related graphics provided at the UCLA Brand Guidelines website. Use Karbon Bold all caps for immediacy and emphasis. Brand Guidelines Fundamentals Identity Application Colors Usage The Palette Accessibility Do Not Downloads UCLA's colors evoke the blue of sea and sky and the gold of the sun and wildflowers, especially the California poppy. UCLA has many different audiences: academics, students, parents, alumni, public servants and casual observers, people in Los Angeles, in California, and around the world. 3. ucla academic counseling Amazon Brand - Wag High Protein Dry Dog Food Salmon and Lentil Recipe, Grain Free (5 lb. Logo System The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. Your email was submitted. By downloading artwork, I agree to use the Download UCLA Health Logo(s) only as specified in Policy 110 and this Brand Guidelines site. Learn the basics of UCLA's brand, including our core mission, key messages, characteristics and personality traits. Desktop Stationery - Brand Identity | UCLA Health Home Brand Identity Guidelines & Templates Desktop Stationery Brand Identity Desktop Stationery Guidelines & Templates Microsoft Word templates for printing stationery items from your desktop Select the desired stationery item by clicking on the button below. Once the template is downloaded, open the file, highlight the appropriate field and begin typing. Even in print they are only legible in display sizes. As UCLA Health works to advance racial equity, we are gently expanding brand guidelines to support more holistic and comprehensive representations of our brand. Think in terms of an audio equalizer and adjust the mix as appropriate to the project and the audience. In a marketing context, a brand is how people perceive your product, service or organization. Never set body copy smaller than 10 point, even for young audiences. These fonts are clean, modern and timeless. Who can use this site All members of the UCLA Health family are welcome to explore this site. (For older audiences use 11 or 12 point). Brand Guidelines | Identity | Department Logos Logos and Marks Department Logos Logo System Logo Colors Minimum Clear Space Minimum Size Other Graphics Do Not Request Logos The School or Department Logo sometimes called a lockup or signature combines the campus logo with the name of a school or department. Start with the fundamentals, including the UCLA brand definition, rules for brand protection, and accessibility best practices. From the website, request access to the Image Library. Please use these brand guidelines in all of your communications. On the PC platform, Arial is the preferred equivalent. Always use the prepared file available in this section. Consistent use of the campus logo, color palette and fonts makes it easier for our audiences to connect with our messages. Refer to the UCLA Brand Guidelines for formatting and other options. Brands, like people, have personalities. Use the UCLA Marks to celebrate and spotlight UCLA achievements, contributions and programs. If you use Karbon to create online graphics, be sure to provide accurate and complete alt text. Learn about future initiatives for the UCLA digital ecosystem and the best practices for developing and designing web content. Using the prepared templates ensures that you are adhering to the approved format, typefaces, and margins for each item. Its what people think of you. Dont center or justify. Because of accessibility concerns, thin reveal should never be used online. | Ste 1400 Use Karbon Thin Reveal carefully. Once approved, you will receive notification from the Image Library Manager to download requested fonts or images. Like the key message, the brand pillars capture aspects of UCLA that make us unique among universities. Use Karbon Bold Outline and Bold Open for emphasis only perhaps to highlight an impressive number or ranking. These characteristics are a way to give more structure to our communications. Karbon fonts can be purchased commercially. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Use short copy and bulleted lists rather than big blocks of text. With written approval from UCLA Health Marketing. You may now view the images and fonts in the Library and download images with watermarks for FPO use. Setting the first sentence of body copy in bold caps helps to invite the reader into the text. VET ENDORSED - Harringtons Advanced Science Diet is a vet endorsed dog food that is naturally enhanced for your dog's health & well-being. Please check your inbox to complete your registration. Please check your inbox to complete your registration. To state the mission more formally: UCLAs primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society., Distilled into a single sentence, the UCLA brands key message is this: UCLA is an engine of opportunity and progress, propelling action and change to make a better world.. A recruiting piece aimed at high school students will have a different tone than an annual report to a donor group. Thats why so much emphasis is put on conformity of brand language and look, and why all brands have guidelines like this one. Try looking up a doctor, a clinic location, or information about a condition/treatment. They help to visually convey the brand pillars and personality traits. Here, youll find a comprehensive hub of information and protocols for how to bring to life the UCLA Health brand. UCLA encourages the use of official social media accounts to tell the university's stories and participate in conversations around relevant topics. Highlight and emphasize UCLA Marks and graphics over any non-UCLA marks. | Ste 1400 Do not use Karbon Open in graphic elements it is not ADA compliant. Every marketing channel has its own unique conventions and best practices. Fundamentals Identity Application Presentations Presentation Templates Research Posters Use these standardized templates and guidelines to create professional presentations representing UCLA, your department or your research work. Once approved, log into the Library using the given credentials. Outline fonts can be used online only if the size is large enough to provide sufficient legibility. Karbon Font Family About Karbon is a distinctive geometric font, available in seven weights from hairline through bold. Remember that the browser, not the designer, controls the display of type. Karbon is the primary font for printed materials. Choose a large size, and dont mix it with other versions of Karbon. The UCLA brand is rooted in our core mission as a public research university: education, research, and public service. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. | Ste 1400 The custom fonts must be used sparingly and thoughtfully. 10889 Wilshire Blvd. What's New Discover how to participate in new initiatives like the UI Component Library, a campuswide web platform and unifying website elements across UCLA digital properties. Brand Defined Brand Protection Accessibility StratComm EDI Content Guide Both fonts were designed to be visually neutral, so they have fewer quirks than Karbon. Best Practices Lynda.com Access training content via the L.A. Public Library and the L.A. County Library Systems free with your library card. Bag) View on Amazon SCORE 8.6 AI Score Our experienced team created the BFP Score rating . All members of the UCLA Health family are welcome to explore this site. The UCLA brand encompasses the work of many different people. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Thats better for web use, where the approach to typesetting needs to be kept simple. UCLA Marketing provides a limited number of font licenses to qualified users. How they feel about you. As UCLA staff, faculty and students, we have the opportunity and responsibility to shape perceptions of UCLA by the consistency and clarity of our communications. Our messages may emphasize different traits depending on audience and content. The UCLA brand, core mission, key message, brand pillars and personality, Policies, permissions and approvals to use UCLA logos and marks, Creating an inclusive experience for everyone. Anyone is welcome to explore this site. For a more restrained look, use sentence case. Physicians and researchers are able to order business cards and to use UCLA Health marks on presentations and research posters. In print, designers have the tools to fine-tune spacing between letters, words, and lines of type. Karbon Regular is usually best for text. What are UCLA Marks? Karbon needs generous leading, three to five points greater than the size of the type. Social media is an important platform for UCLA; when we present a consistent voice and brand aesthetic, we can represent ourselves more effectively. Limit use to five or six words in these fonts. However, only UCLA Health faculty and staff may download assets. Authorized agencies and designers may be granted download privileges while working on UCLA Health projects. Please check your inbox to complete your registration. However, only UCLA Health faculty and staff may download assets. These additional resources will help you learn new skills, best practices and terminology. Your email was submitted. It is required for all major marketing materials and recommended for other print pieces. And why they support you. The UCLA brand, core mission, key message, brand pillars and personality Brand Protection Policies, permissions and approvals to use UCLA logos and marks Accessibility Creating an inclusive experience for everyone Identity How we look and talk Logos and Marks Campus Logo Department Logos Script Logo UCLA Seal Historical Marks This key message is what sets us apart from other universities and organizations. And they are united in how they say it, so you never confuse them with competing brands. Thats why Helvetica/Arial is a good choice these neutral type styles dont require adjustments like extra line spacing. Helvetica/Arial is required for all UCLA-branded websites. Los Angeles, CA 90024. UCLA Health employees and partners can use the following guidelines to produce digital assets on a case-by-case basis. These UCLA brand personality traits should resonate through our communications efforts. UCLAs brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. myUCLAhealth Technical Support: (855) 364-7052 How to Activate your Account and Join Video Visits; Find the Nearest Medical Office; Access a Family Member's Chart Notice that the message is active: an engine propelling action and change. Our marketing and communications should connect our discoveries, achievements and aspirations to their impact, both locally and globally. Set body copy flush left, ragged right. Please note: This template is for generating letterheads from your desktop. When we all use the same elements, and speak with a shared voice, we can tell a more powerful story. Brand Guidelines is designed to help you tell this story more effectively and harness the power of the UCLA brand in your work. Helvetica/Arial is the primary font for online work. Los Angeles, CA 90024. UCLA Brand Guidelines the official set of instructions and directions regarding the proper use of UCLA Marks, graphic elements and identity systems UCLA Marks any representation used to identify and distinguish the goods and services of UCLA from those of others (see examples of UCLA Marks) UCLA Campus Names Welcome to the UCLA Health Center for Brand Excellence. UCLA commissioned three additional custom versions: thin reveal, bold outline, and bold open outline. To state the mission more formally: "UCLA's primary purpose as a public research university is the creation, dissemination, preservation and application of knowledge for the betterment of our global society." Presentation Templates These templates provide options for designing presentations using either PowerPoint or InDesign. Select the desired stationery item by clicking on the button below. Your email was submitted. UCLA Strategic Communications can work with major academic and administrative units to fine-tune their identity so its consistent with the UCLA brand, but tailored to the unique strengths and challenges of the unit. Protected by Law and Policies And together, we will reach even greater heights in the next 100 years. Chancellor Gene Block. UCLA's brand fonts are sans-serif type styles: Karbon and Helvetica/Arial. For Brand fonts and hi-res images, submit request with details on where and how you intend to use the asset. On websites, Karbon can be used to create graphics. Request them through the UCLA Image Library. These fonts are clean, modern and timeless. How to apply brand guidelines across channels, Karbon Thin Reveal (lower case and numerals only), Karbon Bold Open Outline (all caps and numerals only), Karbon Bold Outline (all caps and numerals only). Never use any of the custom fonts for body copy. Unity of message isnt conformity; its the wellspring from which we all draw the distinctions that make UCLA special. The UCLA marks include words, abbreviations, logos, symbols and landmarks that distinguish and identify UCLA. Welcome to the UCLA Health Center for Brand Excellence. When you begin a project, always consider which brand pillars your content will evoke and how they will resonate with your audience. How to apply brand guidelines across channels. A unified UCLA brand is critical to increase the quality, efficiency and cost-effectiveness of our communications efforts, celebrate our strengths and amplify our impact. 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