If you were optimizing a campaign to drive conversions faster, what would you do? Knowing how to write code to solve problems and automate solutions is a crucial skill for anybody working in IT today. Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA. When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward? The Google IT Support and IT Automation with Python Certificates are available in English, Spanish and Portuguese on Coursera. Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? 49. Dan owns a farm supply store that sells plows to farmers. You should start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. You want to understand the extent to which your campaign influences viewer perception or intent for your product. (Choose two.). You should communicate multiple messages. I worked in retail and needed to make a change. You should focus on those less likely to convert to drive conversion volume by starting with broader audience types before expanding to high-intent audiences. Which of the following is not a top reason why users choose YouTube? If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign? Text slides, subtitles, and voiceovers are associated with higher brand awareness. Dylan explains how YouTube lets users engage with the creators they love and become part of an online community of like-minded people. Visit Skillshop arrow_upward. Myras newest client uses a CRM to keep track of customer information. 26. 19. Mixing video ad formats is a good idea you know that. Which video format is available on Google Video Partners? Whats the key functionality of Custom Intent audiences? Which of YouTubes awareness ad formats can use the CPD bidding approach? If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers attention? It provides trustworthy unique reach forecasts, media mix options, and automation recommendations. You should use Unique Reach and Frequency. 3. 48. 15. Once claimed, they will receive a competency-based transcript that signifies the credit recommendation, which can be shared directly with a school from the Credly platform. Google Video Partners are partnerships formed through which Ad service? Which business outcomes can YouTube deliver for her client? Non-skippable in-stream ads are six-second ads that show before a video. You should say that creators influence users purchasing decisions, but they take action on other platforms. Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Which audience solution should you use? Filed Under: Google Ads Video Certification Exam Answers. Landon works for an online marketing firm and believes that YouTube will be an effective addition to his clients advertising strategy given its extensive reach of over two billion monthly active users and recent innovations that increase usership. There are many advantages to learning Python programming. You want to re-engage with people from your CRM database that bought something from your website in the past six months. How can you produce video ads to perform well on YouTube? You should compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. The certification is valid for two years, so you'll need to study well. Itll give you access to engage with audiences on the YouTube mobile homepage. Google Trends can plan an ad campaign by trendspotting and nowcasting. I thought everything was falling apart. What audience solution should you use? Home / Google Ads Exam / Google Ads Video Certification Exam Answers Learn the basics of Google Ads Choose where customers see your ads The value of Google's video advertising Build and place your message Launching your video campaign Find the right video solutions & metrics Make effective TrueView ad creative Start developing content on YouTube It can provide trustworthy popular reach forecasts, media mix options, and automation recommendations. Certification Answers Assistant is a global site where you will get latest knowledge and the latest news updates on Business, Marketing, Education, Sports, Lifestyle, Technology, Travel, Legal, Food, Digital Marketing, Jobs & others category. According to Ipsos eye-tracking research, approximately how much TV advertising goes unseen? Drag and drop each item into the correct box. By analyzing historical feedback and making adjustments to bids based on performance signals. When making creative for a video action campaign, which best practice should you follow? View data in GoogleAnalytics. Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. 28. Youre planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure? Youd use skippable in-stream ads and bumper ads. Non-skippable in-stream ads and in-feed video ads, Non-skippable in-stream ads and skippable in-stream ads. Drive a lift in ad recall and brand impact. The Google Ads Video assessment consists of 50 questions and you have 75 minutes to complete. YouTube and Google Video solutions are specifically tuned to your business' marketing objectives. To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use? In both small businesses and large organizations, IT support involves troubleshooting and problem solving to help computers and networks run smoothly, while providing great customer service along the way. Which of the following is not a top reason why users choose YouTube? Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. Which audience solution should you use? The IT Support and IT Automation with Python Certificates cost $39 per month by subscription on Coursera. Youre creating a video ad for a salon and your goal is to drive client bookings through the salons website. Developed by Johns Hopkins University and hosted on Coursera, this fully online program provides the skills you need to find entry-level jobs in the field of Healthcare as an IT Support Specialist. 21. You can learn by selecting individual modules, or dive right in and take an entire course end-to-end. 2. Which marketer would be an ideal client for TrueView for action? Google Ads Video Advertising Certification Assessment Answers 2020 (Updated) Google AdWords Video Advertising is now Google Ads Video Advertising Certification Assessment Answers . No previous knowledge of coding is required. YouTube and Google Video solutions are specifically tuned to your business marketing objectives. Compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Custom Intent audiences reach users residing in specific regions of the country. Whats an accurate description of callout extensions? Theyre available on YouTube and Google Search. YouTube and Google Video solutions are specifically tuned to your business marketing objectives. Don't waste your time, prepare your exam and Instead of searching answers one by one, answers that you not find, or probably incorrects. After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. 11. You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. Google Video Partners are partnerships formed through which Ad service? If you are on the computer, you can press "CRTL+F" to find questions on this page or if you are on mobile/tablet, go to tab options and "hit find in page" option. A benefit is that Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 30. In the ABCD recommendations Google created for YouTube advertising, the A stands for attract and the B for brand. If youre running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like Video played to?. Which video format is available on Google Video Partners? 10. Ingrid wants to acquire a lot of exposure for a new product line that shes launching. Track only end actions to provide more accurate signals to our machine learning algorithms. You should compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Discover a wide variety of topics that are designed to give you an overview of whats to come in this certificate program. 20. Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration and drive action. Youre creating a video ad with a purpose to ask people to take action on your website. Janices advertising agency landed a client whod like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. 8. The correct answers are marked in Green Color with a tick mark so that you dont get confused about the correct answer to the question. For your convenience, this track is available in two levels of difficulty, which are the following: 1. Enter Certificate ID. What audience solution should you use to reach home decor enthusiasts with your Google Video campaign? What constitutes a video engagement conversion in a TrueView for action campaign? They should be aware that people are switching between the many streaming services available and have shorter attention spans. Showcase your ability to get results from YouTube and Google Video advertising solutions. Youre planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. What should you do in the video ad to ask people to take action? Offer free and discounted goods or services to entice ad viewers. This site uses cookies to provide you with a greater user experience. The Google IT Support and IT Automation with Python Certificates are also available in Spanish and Portuguese. There are currently six different Google Ads certifications All Google Ads certifications are free to take and receive the certification Each certification takes around 3-4 hours to complete and can all be done online Getting certified can help give you an extra edge for landing jobs or impressing clients - all for free They Can Boost Consideration By . To remove audience solutions youve applied that arent driving conversions. Yes, all these questions are the latest ones to improve your experience. What type of Google Video campaign should you use to achieve that goal? 12. The goal of your Google Video campaign is to grow consideration. Google Video Advertising Exam Answers Certification Answers Google Shopping Advertising Exam Answers Certification Answers Google Adwords Cheat Sheet C.Y Wong Search Advertising Adavanced Peter B Google Analytics Exam Answers Certification Answers Google Mobile Advertising Exam Answers Certification Answers Types of Google Ads ARUN AK Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. 13 units schedule 15.1 hours. Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations. There are two Google IT certificates available: an introductory-level IT Support Certificate and an advanced-level IT Automation with Python Certificate. Learn the foundations of networking and operating systems or how to solve problems using code. 18. Non-skippable in-stream ads are bought on target CPM or CPV through Google Preferred. The Certificate ID can be found at the bottom of each certificate. IT stands for information technology and refers to the use of computers and other devices to create, process, store, secure, and exchange electronic data. Get Certified Sign in Master the Google tools you use at work with online training Develop skills you can apply right away, with e-learning courses designed by Google product experts. Trick viewers into thinking theyre watching something different. Ads certification are professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. Using Custom Intent audiences allows brands to drive action on YouTube. 24. What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments? The Google IT Support Certificate curriculum is developed and taught by Googlers with years of experience in the field. You have a goal to increase scale and improve CPA performance and efficiency. Which of the following captures the four reasons creators choose YouTube? When creating a video action campaign, why is it a good idea to opt into optimized targeting? How can Googles In-market audience signals help an advertiser connect with their target audience? Match each type of TrueView ad to its bidding approach. YouTube for action is comprised of formats powered by Smart Bidding for conversions or conversion values. Because itll remove audience solutions youve applied that arent driving conversions. You can change the password before if you want. For any kind of assistance, please contact us. It acquires as many clicks as possible according to the daily budget thats been set. You ran a successful awareness campaign with a video ad thats 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. 38. What technique should you use in your video ad to ask people to take action? . In the U.S., there were over 86,500 open entry-level IT support roles in 2020, and jobs in this field are projected to grow 8% between 2019 and 2029 faster than the average of all other occupations. You should start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. Based on Googles ABCDs of designing ads for YouTube, what are two ways Google recommends you connect with your viewers? Janices advertising agency landed a client whod like to understand how media consumption habits have evolved, prior to spending their budget on YouTube. Youd compare your CPA to that of brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. In addition to expert training and hands-on projects designed to prepare you for a job in your field of choice, you'll get access to career resources including a resume building tool, mock interviews and networking support designed to help you with your job search. Google Digital Garage Online Training. Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations. Google Marketing Platform Certification Exams, Grow with Google Career Readiness Program, Grow with Google HBCU Career Readiness Program, Grow with Google Indigenous Career Readiness Program, Grow with Google HSI Career Readiness Program. What audience solutions should you consider using in your Google Video campaign? What video ad format should you use to achieve that goal? To improve the performance of video campaigns, how should you approach creative effectiveness? 31. 3. Measure only complete offline conversions for a more accurate return on investment calculation. All the solutions found on this website have been collected from various sources across the web and are believed to be in the "public domain." 25% of YouTube watch-time happens on mobile devices. Please be sure to close all activity windows before closing or navigating away from this page. You should use viewability with Active View. It provides trustworthy popular reach forecasts, media mix options, and fresh data. What actions does YouTube drive for advertisers? Learners can earn a recommendation of 12 college credits for completing the IT Support or IT Automation with Python Certificates, the equivalent of 4 college courses at a bachelors degree level. Provide multiple options for how viewers can take action. Using Custom Intent audiences allows brands to drive action on YouTube. How does an advertiser benefit from using Google Trends? While building a Google Video campaign, your goal is to grow consideration for your brand. (Choose 2.). Showcase discounts and sales to drive interest. Whats another reason users choose YouTube? Where does Dan upload customer information, such as e-mail addresses, to start the Customer Match process? What Is the Google Ads Certification? 15. Youd choose non-skippable in-stream ads and skippable in-stream ads. How should you summarize this trend to them? You work in marketing for a business with the goal of generating leads. IT support specialists troubleshoot problems so computers and networks run correctly. Youd start with your data segments, then expand to Customer Match. By earning the Google Ads Video Certification, Google recognises your ability to: Understand how to leverage YouTube audiences to deliver more relevant ads to your consumers at every stage of their journey. ), 4. As an alternative, we can take the exam on your behalf. With entry-level jobs in IT fetching an average salary of $52,000 per year, starting a career in IT can be extremely lucrative and have a high potential for growth. With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours? Chelsea, Program Manager at Google and Google IT Support Certificate graduate, Daniel, IT Support Specialist at Central Community College and Google IT Support Certificate graduate, Amie, Computer Support Technician at Apex Systems and Google IT Support Certificate graduate, The $100M Google Career Certificates Fund will help nonprofits Social Finance, Merit America, and Year Up offer career support, job placement, and stipends to help drive $1B in aggregate wage gains and provide career advancement for more than twenty thousand American workers. The exam taking services cost depends on exam. Custom Intent audiences allows advertisers to reach users on YouTube that were previously searching for particular queries across which of the following properties? Cut your TV spot into :30 and :15 video ads, Rebuild your TV spots into :30, :15, and :06 video ads, Repurpose your TV spots on YouTube its all video, Build a single bumper ad to convey your entire message, Across specific sites within the Google Display Network, Advertiser looking to improve their brand image, An advertiser whos looking for brand impact such as driving Brand Lift metrics, An advertiser whos looking to maximize reach and cares about driving views, Advertiser must have run video ads before, Advertiser must use DV360 for measurement. Youre running a Google Video campaign with a consideration goal. Itll give you access to more engagement metrics to measure the impact of the campaign. Julian has a client interested in increasing awareness with their YouTube campaign. Which statement is true about bumper ads? What audience solution should you use? Learn how products like Gmail, Drive, & Meet help teams collaborate and reimagine work. Reach Planner can help with which of the following when doing media planning? You'll also be able to connect with over 150 US employers in the hiring consortium who are accepting candidates who have completed a Google Career Certificate. How can you produce video ads to perform well on YouTube? To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use? Youd focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. What other marketing objective can YouTube and Google video solutions fulfill? By reaching people who are subscribed to channels related to their products. A business that wants to ensure brand impact and leverage the power of video by using Target Outranking Share bidding. Users choose YouTube to access a local cable provider. Dan owns a farm supply store that sells plows to farmers. Production companies are acting as gatekeepers, since they control the biggest distribution channels. When you pass a certification exam, you'll be. What is the number of scores I will receive? Youd use use viewability with Active View. Get Google Workspace training and start managing Google productivity tools. What combination best aligns to that approach? You may have a pop-up blocker. Itll create as many impressions as possible in line with the target cost-per-acquisition. What audience solution should you use? You may have a pop-up blocker. 1 Google Ads Display Certification Answers. What can YouTube Analytics tell you about what people are watching on your clients channel? 32. Im interested in resources to help me grow my A year ago, I wasnt sure where my life was going. Which audience solution should you use? Of all video campaign effectiveness levers, whats the dominant driver of return on investment and the strongest on digital media? Advertisers choose YouTube because it delivers proven results. How does YouTube help creators earn a living? Getting as much targeted traffic to your website as possible is vital if you run a business and want to, Download Google Ads Video Certification Answers. Youd choose non-skippable in-stream ads and in-feed video ads. Youre building a Google Video campaign with the goal of growing consideration for your brand. Google audiences are updated on every impression, so advertisers can reach only the most relevant consumers on YouTube. Now, by default, Google Ads has set the location for ads to run in all countries and territories. As an alternative, we can take the exam on your behalf. Develop a strategy that effectively uses YouTube video formats to grow awareness, increase consideration and drive action. Non-skippable in-stream ads can be bought on target CPM or CPD. They can boost consideration by inviting customers to engage with your brand during high-intent moments. Long-form livestreaming content is surging in popularity, allowing advertisers to reach engaged users frequently. A business owner uses Googles Video solutions to achieve their awareness, consideration, or action goal. Hes got the information needed to create a Customer Match audience, but hes not sure where he needs to upload this information. Which of the following is an approach to help people think or feel something? Im assuming that this article would be helpful for you to find all the Google Ads Video Certification Answers and grab some premium knowledge with less effort. Google Certified Educator Level 2. Your email address will not be published. What are two tips you can share with them about these ads? They help you create audience lists that you can immediately apply to any of your Google Video campaigns. Focus on those less likely to convert to drive conversion volume by starting with low-intent audiences before expanding to high-intent audiences. YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. . To remove users from your data segments who arent likely to convert. Double check your answers when taking the exam! There are no prerequisites for the IT Support Certificate. Forecasting reach of your YouTube campaign alongside print ads. Youd measure the full value with Google Ads conversion tracking and exclude lighter conversion events. Youre planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. What are two examples of the Intent audience solution, Life Events? Advertisers choose YouTube because it delivers proven results. What are two examples of the Intent audience solution, Life Events? After a discussion with a Google Audience Specialist, Reilly is ready to suggest the use of Detailed Demographics to her YouTube clients. How should you summarize the shopping trend? By earning the GoogleAds Video Certification, Google recognises your ability to: Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language. What technique should you use to help people think or feel something? This is a free program where anyone from anywhere can register for and take online. Which video ad sequencing framework is focused on where a viewer is and what theyre doing when they interact with a YouTube ad? Learn at your own pace and get Google product certified. Run an experiment with existing creative and use whichever one performs best. Because it can extend the reach of video ads to YouTube Live streaming and Premieres. What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign? Please be sure to close all activity windows before closing or navigating away from this page. Mira explained to a new client how YouTube can help brands reach the most attractive customers and prospects by helping them tap into real-time data and powerful signals to be more effective storytellers. When creating a Google Video campaign with brand awareness and reach as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy? Youd start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. Make sure your email address is valid, and that youve selected an interest. Which TrueView ad format is optimized for lift in ad recall? They can increase awareness by keeping your brand at the top of customers minds. If you are too busy or not enough time for taking preparation the Google Ads Video Certification Assessment exam, then we recommend you follow our Google Ads Video Certification guidelines. Are you trying to find the best online courses? If you want to improve performance of video campaigns, what approach should you take with creative? Take the Google Certified Educator Level 2 exam (~3 hours) to learn cutting-edge strategies for integrating a wider range of Google for Education tools and technologies in the classroom. Theyre purchased on a cost-per-view basis. Youre developing a storyboard for a video ad with the goal of optimizing for view completions. To communicate multiple messages by telling a story through a series of videos. The Google Ads certification is a program that is run by Google and awards certificates to successful applicants who prove their Google Ads knowledge in specific topics. (Choose two.). *Complete in 6 months, under 10 hours per week. When would you use Insights Finder and Find My Audience? If you are interested in financial assistance for the Google IT Support or IT Automation with Python Certificates, you may be eligible for financial aid via Coursera through the course page. They can forecast reductions in pricing for keywords. What measurement solution should you use? Itll remove users from your data segments who arent likely to convert. What do the C and D stand for? Which is a best practice for creating effective bumper ads? How To Target The Right Audience For Your SEO Campaign? Mina owns a high-end fashion boutique and has seen success with YouTube advertising over the past year. Based on the ABCDs of designing YouTube ads, whats one way to attract viewers? Which Google Cloud certification is right for you? They can boost consideration by inviting customers to engage with your brand during high-intent moments. What marketing objective connects to this goal? A benefit is that Googles Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The Google Partners platform helps people find you. Theyre in-stream ads, skippable after five seconds. What best practice should you follow when making creative for a video action campaign? Industry Specializations are university-built training programs designed to help you develop additional expertise and unlock job opportunities in high-growth industries. The most important version is the search advertising exam since that's the area marketers use most often on the platform. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features Press Copyright Contact us Creators . You should say that YouTube users use the platform for inspiration and discovery, but not to take action and make a purchase. They help you understand what audience solutions in an existing campaign are delivering the best results. It can provide trustworthy popular reach forecasts, media mix options, and fresh data. Theyre mobile-focused and would like to know the percentage of YouTube watch-time that takes place on mobile devices. After passing the exam, you can change your mail password again. What measurement solution should you use? Add closed captions since most viewers will watch with sound off. What are two additional reasons why advertisers choose YouTube? All question answers have been added in PDF format (English) so that you can read, find, select and copy easily. How does a Google Video campaign with a brand awareness and reach campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy? What post-production edit will help you achieve your goal? They offer this to the public to show their proficiency in basic and advanced Google Ads skills. This article will help you with the Google Ads Video Certification Answers in the easiest ways. If youre running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use? You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. 75% of YouTube watch-time happens on mobile devices. We learned that not only is IT support a highly teachable field, but that we could teach someone completely new to the industry the IT fundamentals in under six months. You might see that Googles Video solutions use machine learning to create video assets based on the content of the advertised domain. Ben has recommended store visits for TrueView for action as a measurement solution to connect online influence to offline action. 6. The trends are cross-device behavior, short-form content, and shopping. Users who watch all of the ad and visit a location within 90 days and users who clicked the ad two or more times and visited a store within 90 days, Users who skipped the ad before 10 seconds elapsed and visited a store within 30 days and users who hit the back button and visited a location within 30 days, Users who purchase a product from the website and visit a store within 90 days and users who clicked the ad and visited a location within 90 days. Youd should start with Customer Match, then expand to your data segments. Because itll help you reach audiences already familiar with your brand who are likely to convert. They can boost consideration by inviting customers to engage with your brand during high-intent moments. Python is a general-purpose computer programming language used to build websites and software, automate tasks, and conduct data analysis. The client wants to understand what makes YouTube so appealing to users. YouTube serves users, creators, and advertisers in which of the following ways? Match the YouTube customer with the Google Audience Signal type that helps advertisers connect with that customer. (Choose two.). Creators influence users purchasing decisions, but they take action on other platforms. Users choose YouTube for its lengthy free-trial period. Save my name, email, and website in this browser for the next time I comment. Youd use skippable in-stream ads and non-skippable in-stream ads. You should compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Set up the campaign to only engage with audience segments that have converted before. People are watching enough video to keep them engaged all through a flight to the sun, and back 3,000 times! Learn the basics of Google Ads Video audiences, formats and creative. What other marketing objective can YouTube and Google video solutions fulfill? Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA. Non-skippable in-stream ads are bought on target CPM through Google Ads. You created your first video ad a few months ago and now want to make small changes to improve its performance. $52,000+ Median salary in IT support 1 400,000 In-demand job openings in IT 1 Learn online, in partnership with Coursera Theyve asked her to identify the business outcomes YouTube can deliver, to ensure theyll achieve what theyre after with their campaign. By explaining that YouTube users use the platform for inspiration and discovery, and they choose to purchase on desktop devices. Which of the following combinations aligns to that approach? 6. By explaining that creators influence users purchasing decisions, but they take action on other platforms. Whats one of Google and YouTubes awareness products? Your client is an online car marketplace. Which bidding type would be best in this scenario? Youre determining which audience solutions to use in your Google Video campaign with an awareness goal. IT support is troubleshooting and problem solving in the field of information technology, including setting up computers for users within an organization, overseeing computer systems, and debugging whenever a problem arises. Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand? Julian has a client interested in increasing awareness with their YouTube campaign. Place the steps in the correct order to accomplish this within Google Ads. Remove supers so they dont compete with the audio. What audience solution should you use? You should start with your data segments, then expand to Customer Match. Which ad format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices? By completing Fundamentals, you'll be ready to take the Educator Level 1 Certification exam. Certificado Profesional de Soporte de Tecnologas de la Informacin de Google, Certificado Profissional de Suporte em TI do Google, Digital Marketing & E-commerce Certificate, For Nonprofits and Community Organizations, The Bits and Bytes of Computer Networking, Operating Systems and You: Becoming a Power User, System Administration and IT Infrastructure Services, IT Security: Defense Against the Digital Dark Arts, Using Python to interact with the operating system, The critical role of IT support staff in healthcare, Health information technology fundamentals, terms, and definitions, Operations and patient safety for Healthcare IT Staff, Important aspects of data security, privacy and compliance, System Administration and IT - Infrastructure Services, Using Python to Interact with the Operating System. She has a years worth of conversion data, but shes not comfortable with that cost-per-acquisition. As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Forecasting reach of your YouTube campaign alongside Search, Forecasting reach of your YouTube campaign alongside social media. Youd focus on those most likely to convert to drive efficient conversions by starting with only your data segments before expanding to broader audience types. The four essential freedoms that define YouTubes values are freedom of expression, freedom of opportunity, freedom of information, and freedom to belong. This page is used by your activity to communicate with the learning platform. Itll analyze historical feedback and make adjustments to bids based on performance signals. What do the C and D stand for? Get on the fast track to finding an in-demand job in IT, with a professional certificate from Google. 4. 36. Match each event to its correct conversion type. Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data. How should you approach evaluating video action campaign performance to drive more conversions? Youd compare your CPA to that of brand Search performance and allow three to seven days to achieve desired CPA performance before making adjustments. What do they include? You will get a 100% passing guarantee and you can get 95% to 100% marks on the examination by using our exam answer sheet. Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently. Select Conversions in GoogleAds. You might see that Googles Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. Google Analytics Individual Qualification, YouTube Music Rights Management Certification, DoubleClick Search Campaign Management Assessment, Optimize performance in DoubleClick Search Assessment, Microsoft Advertising Search Certification, Microsoft Advertising Shopping Certification, Microsoft Advertising Native & Display Certification. If this article helped you in any way, then make sure to share it with your friends on social media and let them know about this excellent training. An advertiser who doesnt have Google Ads conversion tracking enabled on video campaigns, but still wants the benefits of leveraging the power of video. 2. Google ads certification google skillshop google certification exam questions >> Below is the answer and explanation for the question with adwords for video, an advertiser can target: With adwords for video, an advertiser can target: A) All of the listed answers are correct B) Websites on . What action should you take when optimizing a campaign to drive conversions faster? 39. Which TrueView ad format is billed on a CPM basis? Businesses, nonprofits, school systems, and government organizations all rely on technology. Get started Grow your skills Learn how to use Google products to their full potential Which of the following marketing objectives aligns to that goal? Measure the full value with Google Ads conversion tracking and exclude lighter conversion events. You should start with your data segments, then expand to Affinity Audiences. Lower the brightness to optimize for mobile device viewing. How should you approach your audience strategy? Whats the chief driver of return on investment for video campaign effectiveness and the strongest on digital media? 41. In this video, learn how to set your bids within Google Ads. Youd start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA. To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use? What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand? The maximum validity of the certificate is only 2 years. Pass the assessment and earn a certification (Complete Required), Google Ads Video Certification Assessment Answers. Youd start with your data segments, then expand to Affinity Audiences. 14. Youd compare your CPA to that of non-brand Search performance and allow one to three days to achieve desired CPA performance before making adjustments. Conduct a long-term campaign at a reasonable cost. You work at a marketing agency and your client is looking to understand the short-form content trend. They can forecast reductions in pricing for keywords. A benefit is that Googles Video solutions use machine learning to set budgets and bids within 24 hours of setting a live Video campaign. Providing access to more engagement metrics to measure the impact of the campaign. What approach to bidding strategy should you implement to get optimal results? True or false? Which of the following is not an example of Detailed Demographics? If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose? A YouTube advertiser is looking to drive direct response objectives. The trends are cross-device behavior, audio-only content, and shopping. Normally we charge $5 for per exam. True False Question 2 Which of the following is not an example of Detailed Demographics? You should use skippable in-stream ads and bumper ads. As an alternative, we can take the exam on your behalf. Which statement is true about bumper ads? What two video ad formats are optimized for engagement and designed to help customers think of you first when theyre looking to buy? Reach Planner can provide which of the three primary benefits? You can let us know which exam certificate you want, Based on your exam we will send you our cost. 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