The policy is required for businesses that offer a refund; otherwise, its not a violation to exclude it from the footer of the website so its readily available. Which setting in a Smart Shopping campaign will help you know the value of acquiring new customers? One of your clients is new to Shopping Ads and would like to track performance by product category (ex: apparel) and gender. Where might you see Standard Shopping ads? To maximize performance, how should you set up your Smart Shopping campaigns? You can identify the number of potential users who are interested in your product or likely to convert. Which category type does irresponsible data collection fall under in the Google Ads Policy? The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store. This website uses cookies to improve your experience while you navigate through the website. Google's system will flag it with a warning for you to resolve in the future. How will you be notied of an account suspension (aside from the Google Merchant Center diagnostic interface)? Free product listings are paid Shopping ads that are converted due to low impressions and clicks. This increases a retailers presence on the search results page. Adopt a single channel experience (online only or offline only). This exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search without needing to create a separate campaign for each channel. Shopping Ads are a text-based-only format that's easy to set up using keywords and location as the minimum requirement for launching. You're a marketing specialist for a large European pet company and want to advertise new products to drive site trac. Make sure there is a disclaimer. The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. Which devices can Shopping ads appear on? May is in the process of expanding her store to support more territories. Si contina utilizando este sitio asumiremos que est de acuerdo. Shopping campaigns can help promote online and local inventory. Budget is automatically allocated across channels, based on performance. Which two features, available as additions to Shopping Campaign ads, can benefit marketers and drive sales? Choose two. The campaign and bid settings in Merchant Center helps Googles system determine which ad will show for a users search query. You work at a large multinational company that ships products globally. What happens if you dont resolve repeated policy violations, such as the price in the feed not matching the price on the website? If a product feed is uploaded with data quality issues, what are two issues that might arise? You don't need to create a separate campaign for each channel. Filed Under: Google Ads Video Advertising Certification Assessment Answers, Google Shopping Ads Exam Answers. Why is it recommended to have a remarketing list with a Smart Shopping campaign? This product is backed by a 30 day risk free 100% money back guarantee. What will happen if you try to upload a feed in Google Merchant Center that does not have availability for each product? The policy is required for businesses that offer a refund; otherwise, it's not a violation to exclude it from the footer of the website so it's readily available. Of these programs, which are the most commonly used in Google Merchant Center? Choose three. How does the system allocate budget on a Smart Shopping campaign? Choose two. Shopping campaigns are organized by ad groups instead of products groups. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. For that, I provide constant updates and new materials. Marine Detailing Certification - 3 days. Smart Shopping campaigns provide the options of adding manual input and advanced machine learning. And right now you're able to tap into this experience to get your campaigns going! Getting great results with your campaigns starts with a solid foundation. Product Ratings Promotions Local campaigns Store Ratings. This drives simplicity, performance and reach. Select 2 Correct Responses. Choose three. How does the system allocate budget on a Smart Shopping campaign? Select 3 Correct Responses. She just got a new shipment of pink polkadot girls dresses. Find this metric here, change your CPC there, add your assets like this, etc. How can a remarketing list help a Smart Shopping campaign? Shopping ads only show your products to customers whove purchased similar products. To help differentiate her products from her competitors, Jane should: Use promotional text to highlight any deals. Which denition corresponds to a free product listing? Which of these formats promotes in-store offerings while also driving trac to stores? Availability is a required attribute. Choose three. Recommended candidate: Has in-depth experience setting up cloud environments for an organization. }, Google Shopping Ads Certification Exam Answers. Compare 2 models to see if the campaign is undervalued on a last-click basis. Earn a Google Ads Creative Certification by demonstrating your ability to make effective ads for Video, Display, App, and Search campaigns. Promote positive experience for all users. Which two actions should you take? Try to figure out the meaning of each word from the context. Which ad format promotes in-store products and also drives trac to stores? What can Local Catalog Ads do? Select 3 Correct Responses, Youre building a product feed for a client who is new to Shopping ads. Select 3 Correct Responses. This category only includes cookies that ensures basic functionalities and security features of the website. The campaign and bid settings in Merchant Center helps Google's system determine which ad will show for a user's search query. A brand company would like to use Shopping ads to promote a new line of water bottles. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. What will happen if you try to upload the feed in Google Merchant Center? star. How does Google Merchant Center interact with Google Ads? Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return guarantees profit for the business. They Want To Know That The Products Theyre Looking For Are In-Stock Before They Make A Trip To A Physical Location. Provide personalized experiences that meet shopper expectations online or in-store. What are two features of a Standard Shopping campaign? Shopping Ads are a text-based-only format thats easy to set up using keywords and location as the minimum requirement for launching. They can measure conversion data. Select 1 Correct Responses. Local Inventory Ads allow retailers to promote their in-store inventory and drive shoppers to their brick-and-mortar stores. Choose two. You might be wishing that you had this result. You can also get it as part of The Google Ads Success bundle for $699.Checkout is in your local currency. Which of these programs are commonly used in Google Merchant Center? Subdivide by brand and set more competitive bids for the brands individually. The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. Select 2 Correct Responses Choose three. Boost profitability, traffic, customer base, and sales with Shopping ads. You'd like to promote your products across Google's platform but aren't sure if you should go with a Smart Shopping campaign or a Standard Shopping campaign. Select 2 Correct Responses. When Ricky creates his first data feed, he must add unique product identifiers for his products. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. Your client wants to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy. What are the three main components of Googles policy mission statement? Adopt a single channel experience (online only or offline only). Which actions should you take? Jane is planning to add a popular brand of watches to her online store. It lets you create and edit an ad format. How can Merchant Center support your shopping strategy? They already passed the required and optional attributes for apparel in the product feed. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. You're looking to buy four stools for your new home bar. Without going all-in on what Google is recommending! Shopping campaigns are organized by product groups. How can Merchant Center support your shopping strategy? Earn a Shopping ads Certification by demonstrating your ability to connect products with shoppers across their purchase journey. What can she do to capture more traffic on these valuable brands? Shopping ads can be served by any Comparison Shopping Service (CSS) you work with. I might not know about your exact situation, but after helping over 1200 advertisers, I can tell you that Google's default options are the worst option in 99% of cases. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. Other advertisers have already. Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. Shopping campaigns are organized by ad groups instead of products groups. 3 - Performance Max Strategies cheat sheet. A remarketing list will help Smart Shopping campaigns reach users who already made a purchase at a local store. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because they've already shown interest in your products. So in this module, we'll dig into the most promising ones. Which of the following is something retailers shouldn't do in a shifting retail landscape? Choose three. What are three ways Shopping adds help you reach your goals? Yves heard that the custom_label attributes can help him organize his Shopping campaign. Youre looking to buy four stools for your new home bar. Select 2 Correct Responses. Recently, shopping behavior has shifted, and shoppers are buying less each time. A Shopping ad will appear on more diverse platforms than a text ad. Her online normal campaigns have produced a lot of clicks but not as many sales as she expected. Mindy is setting up her Google Merchant Center account and has to verify her website URL. In this scenario, whats a benet that you gain with Smart Shopping campaigns? Product groups are keywords that are defined by categories you can select in each of your campaigns. These are the options that Google isn't showing, but which are fundamental to the success of your campaigns. Dont do anything. Which of the following is true of attributes in the product feed? We've got two checklists in the course to make you more effective. To make implementing the instructions from the lessons easier, we've included a ton of bonus materials in the course. Professional certification. Example: Campaign #1: Tops Product group #1: Womens Top Product group #2: Mens Top. Or you can skip ahead and download all the knowledge, experience, and techniques that we've figured out the hard way. True or false? Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return helps generate profit for the business. Or maybe you're not sure how to apply a certain concept to your campaign. Google Shopping Certification Assessment Answers By Academy for Ads Shopping Advertising Assessment Answers Google AdWords Shopping Certification Exam Answers. "Gift . Example: Campaign #1: Tops Product group #1: Women's Top Product group #2: Men's Top. This drives performance, simplicity, and reach. Simplify the shopping experience by providing minimal information. Then Smart Shopping paved the way with more automation. Why is it recommended to have a remarketing list with a Smart Shopping campaign? Which of the following Shopping campaign goals would you choose if your aim was to engage with shoppers who are close to making a purchase decision? Smart Shopping campaigns provide the options of adding manual input and advanced machine learning. "In the 8 months since taking the course and applying the new knowledge to my client's account, I was able to steadily increase revenue while keeping the budget slightly lower. Which of the following situations would be true if you tried to upload a feed in Google Merchant Center that did not have availability for each product? Google Shopping Certification covers basic and intermediate concepts, including creating a Merchant Center account and product data feed and creating and managing Shopping campaigns. You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. A brand company would like to use Shopping ads to promote a new line of jeans. That's why I've included our Shopping related swipe files: The broad strokes of Google Shopping are the same for every type of store. Select 3 Correct Responses. Shopping campaigns are organized by ad groups instead of products groups. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products. It lets you create and edit an ad format. Whether a business offers refunds or not, its not required to have the policy on the website landing page as long as theres a disclaimer. They can make decisions based on conversion data and users interested in your product. Courtney sells handbags through her online boutique. A brand company would like to use Shopping ads to promote a new line of jeans. Shopping campaigns rely on product information instead of keywords. How is this course different from other programs out there? Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds. Shopping campaigns are organized by product groups. Your campaign is disapproved and your ad is suspended. To do that I've created 52 in-depth lessons in which I'll guide you through every step of the Google Shopping process. When setting up a product feed in the Google Merchant Center, which of the following attributes is optional? star. A Shopping ad for a single product shows multiple times in a set of search results. What's the purpose of products groups in a Shopping campaign? You can make decisions based on conversion data and users interested in your product. Merchant Center allows you to easily manage and update store information, manage product reviews, and create highly customizable Shopping ads. The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. What are three ways Shopping adds help you reach your goals? gtin and brand are required, and mpn is recommended. Email notification in Google Merchant Center, Email notification in Google Merchant Center and Google Ads. Which of these are ways you can help build a better consumer experience to drive action? It lets you optimize goals based on real-time signals across all Google platforms. I am still very much a beginner and I am sure that the performance will only improve with time. Get Certified in Google Shopping Advertising Now!!! Select 2 Correct Responses. You're looking to buy four chairs for your new deck. Merchant Center offers robust reporting and analytics to track campaign and product-level performance. If someone asked you which bidding strategies they can use in a Standard Shopping campaign, what would you tell them? This gives shoppers a sense of the product before they open the ad. This is the biggest benefit of the Google Shopping Success course. You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. But opting out of some of these cookies may affect your browsing experience. Product groups are predefined themes that you can select in each of your campaigns. Drive profitability, traffic, customer base, and sales with Shopping ads. "- Perry, Tidi-Cable.com. You're in the process of creating a Google Merchant Center account and realize you don't have a refund policy. Has experience deploying services and solutions based on business requirements. It lets you set up campaign, bidding, and product groups manually. You work at an agency and one of your clients wants to track performance by product category (ex: apparel) and gender. Users may lose trust in Google and the retailer if the product information in the ad does not match the information on the website. After adding new data feeds, May's Google Merchant Center account was suspended because the: The language on the landing pages doesn't match the language of the target country. The main instructions Google gives advertisers are about the WHAT and the HOW of Google Ads. Which of these components are optimized automatically with a Smart Shopping campaign? Which statement is true about Smart Shopping campaigns? Product groups are eligible for the Bid Simulator: When Shopping ads have been included in enough auctions or accrued enough impressions. Which denition of attributes in the product feed is correct? Her website URL must: What's the best way to indicate in a feed that a product is on sale for a limited time? Lets you reach customers across Google platforms, Reduces complexity of campaign management via easy integration, Uses real-time signals to help you optimize goals. Which of these choices describes a free product listing? These calculations aren't rocket science, but having a spreadsheet makes running of different scenarios easy. Youd like to engage with shoppers who are close to making a purchase decision. Select 2 Correct Responses. Choose two. 2 - Campaign Optimization checklist: is a great tool to make sure you're not forgetting to improve your campaigns in the days, weeks, and months after the launch! Which Shopping ads policy is the advertiser violating? Google is shilling Performance Max hard. When users click on the ad, they land on the product page with one chair. Select 3 Correct Responses. I dive deep into every single step and cover everything that can go wrong and explain exactly how to solve it. You own a small business that sells shoes. You're setting up a product feed in Merchant Center for the first time, and you realize you don't have availability for . Google Ads Creative Certification Exam Answers 2022 [Updated] You're the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How can Merchant Center support your shopping strategy? Shopping Ads use a carousel format that allows for video, images, and text that change based on the search query. You're a marketing specialist for a large European sporting goods retailer and want to advertise new products to drive site trac. This article will help you with the Microsoft Advertising Shopping Certification Exam Answers in the easiest ways. Provide relevant and up-to-date information, such as store address, hours, locations, and in-stock products. Get started. Samsung 65" Class S95B 4K OLED Smart TV. When someone makes a purchase on the site, When someone views your ad without engaging with the content, When someone clicks on your ad and lands on the site. Choose two. You're setting up a product feed in Merchant Center for the rst time, and you realize you don't have availability for each product. Store Growers is trusted by the world's top ecommerce brands and agencies: Shopping Ads seem like a match made in heaven for online stores. Choose two. Which of these are ways Shopping helps you reach your goals? What are three ways that you can help build a better consumer experience to drive action? How can you help build a better consumer experience to drive action? They have lower costs-per-click and increase the total volume of her website traffic. Divide the group of products into multiple data feed segments, Upload product data through feeds or an API. Shopping campaigns rely on product information instead of keywords. Google's system will disapprove the feed until all required attributes are included. Which of the following attributes is optional when setting up a product feed in the Google Merchant Center? If you're working with ecommerce clients, you need to have a firm grasp of Shopping Ads. This course is enriched with modules that are designed to help you become the master of Google Adwords Digital Advertising Skills with a certified google . True or false? Which recommendation would you make to their campaign structure to achieve granular reporting? A remarketing list will help Smart Shopping campaigns capture keywords of users who are likely to purchase again and add the list to the campaign. Accelerate by making data the foundation of everything they do, Connect with customers anywhere and everywhere they are in a brand-first way, Provide minimal information to simply things, By showing his ads in unrelated searches to attract new customers, By sending him a daily email listing recommendations for change, By promoting only his best-selling products. A brand company would like to use Shopping ads to promote a new line of basketball shoes. Select 2 Correct Responses. Explore ways to grow your business by getting your products seen by the right shoppers at every stage of the purchase journey. Only then can you get down to the practical side and configure and optimize campaigns that will deliver profitable sales for your business. Select 3 Correct Responses. Note that Shopping Ads assessment has much more possible questions. Which of these tactics would help you maximize performance for a Smart Shopping campaign? They can be served by Google Merchant Center only. Shopping Ads Certification - Courses Answer | Quiz Answer, Exam Answer, Digital Garage Answers. November 12, 2020 By CertificationAnswers. Which basic website requirement must everyone follow in order to advertise on Shopping ads? Which Smart Shopping campaign setting will help you determine the value of acquiring new customers? How does the system allocate budget on a Smart Shopping campaign? When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benets do you gain? Shopping ads let retailers showcase their brand by displaying their product name, price, and image. Select 2 Correct Responses. Are you looking for Microsoft Advertising Shopping Certification Exam answers?If yes, here you will find Microsoft's latest and updated answer to Microsoft Advertising Shopping Exam and get a certificate. The goal of the Google Ads Success Community is to support you during the implementation. You can measure conversion data. 5,300 +$0.00 est. How can Shopping help you reach your goals? Based on this data and your client's goal of driving in-store sales, how would you optimize the company's Shopping campaign? 15 Hrs Learning 30 Hrs Projects Life Time Access 24 X 7 Support Job Assistance. Expand and renovate his brick-and-mortar store for more curb appeal. Availability is a required attribute, so Googles system will disapprove the feed until all required attributes are included. Smart Shopping campaigns can help you find and reach audiences across Shopping and Search by creating a separate campaign for Shopping and Search. A cosmetic company wants to increase their online sales by driving consumers to the website to make a purchase. This gives shoppers a sense of the product before they open the ad. Your item is disapproved and your account is suspended. Whats an easy next step Lance can take to expand his brands marketing reach? In order to run on Shopping ads, both of these things are required. Learn at your own pace and get Google product certified. How can Merchant Center support your shopping strategy? What two things may happen if the feed is uploaded with data quality issues? How would Google Shopping ads help make sure the clicks the ads receive come from customers more interested in her products? This exclusive Facebook group for students of our courses allows you to: Lifetime access to this community is included in the price of the course. They are not sure how to structure the title, however. Certified users will also demonstrate knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. Someone viewing an ad without engaging wtih the content, Someone clicking on an ad and landing on the site. Don't set a limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. You've observed a recent trend, thoughshoppers are buying less each time they make a purchase. A retailer advertises the price for one dining chair in an ad, but the image in the ad is a dining table with six chairs. The digital marketing team is promoting a 25% off discount for shoppers who buy online and pick up in-store. She just note that business is the certification in! Select 3 Correct Responses. They can optimize more effectively because conversion tracking shows you how many sales your campaign has driven. Begin offering refunds and include the return and refund policy in the landing page footer so that it is readily available. He takes an entrepreneurial approach to marketing and focuses as much on minimising wasteful spending as he does on optimising. How can you help build a better consumer experience to drive action? Please be sure to close all activity windows before closing or navigating away from this page. A retailer advertises the price for one stool in an ad, but the image in the ad is a bar with four stools. Attributes are keywords that describe a product. Example: Campaign #1: Women Product group #1: Tops Product group #2: Shoes, Create a campaign by product category and gender, and use product groups. Google Merchant Center passes campaign performance to Google Ads so advertisers can use the data to influence future campaign builds. And you can just copy/paste/tweak and work 90% faster! Desarrollo web y Marketing digital en Bilbao, Inicio Certifications Google Shopping Ads Certification Assessment Answers 2022 Updated, Google Shopping Ads Certification Exam Answers 2022 Updated. Choose two. An introduction to data analytics. Select 2 Correct Responses. Youre ready to run your rst Smart Shopping campaign that uses a set budget. Which of these components are optimized automatically with a Smart Shopping campaign? To optimize the performance of her painting products, Vivian should: Subdivide the product group and move budget allocation to the best performing products. You have control over the campaign setup while manually optimizing by channel. Whats automatically optimized with a Smart Shopping campaign? They can be served by one Comparison Shopping Service (CSS). You work at an agency and manage several retail accounts in Google Ads. How could they achieve granular reporting? Shopping ads are manually generated. You want to raise awareness of your product and encourage consumers to interact with your brand and drive website traffic. Attributes are text only that describe a product. Which denition of attributes in the product feed is correct? Day 1- Business strategy, marketing & mindset & MTRX training, Practical Theory and Chemical Composition. You'll have a good overview of every part, making sure you don't skip anything important. This course has had successful students from all over the world. Your company does not allow refunds. Youre setting up a Shopping campaign but arent sure which campaign goal to select. To maximize performance, how should you set up your Smart Shopping campaigns? Select 2 Correct Responses. Check out some following Shopping Ads Certification Answers: 1. Youre ready to run your rst Smart Shopping campaign that uses a set budget. You can also get it as part of The Google Ads Success bundle for $699. How much does the course cost?The normal price for the standalone Google Shopping Success course is $499. By showing ads more frequently than other campaign types, By appearing in more page positions than other ads, By including a product demonstration that entices consumers. Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products. They can make decisions based on conversion data and users interested in your product. How many Smart Shopping campaigns should you create to maximize performance? Your ad is disapproved and your campaign is suspended. Theres no limit to Smart Shopping campaigns because machine learning will optimize one Smart Shopping campaign over another. If a person wants to opt in to the Product Ratings Program, where should they go? The client also wants to set a secondary bid strategy. They are not sure how to structure the title, however. When users click on the ad, they land on the product page with one stool. Googles system will detect data quality issues in Google Ads and disapprove campaigns with those items until the violation is resolved. Choose three. She should: Run an Auction insights report to compare her impression shares to those of her competitors. Run targeted Local Catalog ads using data from existing Local Inventory ads. We also use third-party cookies that help us analyze and understand how you use this website. Some questions: VAT might be applied, but can be removed if you have a valid VAT number. Worth every penny! Youre using Smart Shopping campaigns to run across Google platforms including Google Search, YouTube, and Google Images. The 'availability' attribute is set as 'in stock'. You work at an agency and manage several retail accounts in Google Ads. All the videos in this course build on one another. Choose three. Select 2 Correct Responses. Shopping ads let more than one Shopping ad or a Shopping ad and a text ad for the same retailer appear in a given search. Merchant Center lets you create campaigns, update ads, perform ad targeting, and select new products to advertise. Develop skills you can apply right away, with e-learning courses designed by Google product experts. Shoppers are more likely to click on an ad if retailers use keywords to match queries. The store marketing team at a large pet company wants to double only in-store sales by Q4. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Select 3 Correct Responses, You're building a product feed for a client who is new to Shopping ads. In this module, I show you how to leverage other parts of the Google Ads like Remarketing and Search Ads based on the performance of your Shopping campaigns. Maximum cost-per-click (max. Which of these format promotes in-store products and drives trac to brick-and-mortar locations? Which of these formats promotes in-store offerings while also driving trac to stores? Smart Shopping campaigns optimize toward a retailer's business goals by providing manual control over performance optimization. Which ad format promotes in-store products and also drives trac to stores? 100% PASSING SCORE - 63 of 63 CORRECT ANSWERS Google AdWords Shopping Advertising Certification Exam Answers. Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign? Choose three. What happens if you violate Google policy? What are three benets of a Smart Shopping campaign? What's an example of an omnichannel goal? Learn about the latest updates in Google Shopping land, Google Shopping Success For Print on Demand, Google Ads Success Community: Lifetime access ($199 value), Cheat sheets: Performance Max Protection, Strategies & Reports ($99 value), Google Shopping Setup & Optimization ($39 value), ROAS calculator & Campaign Tracker Worksheet ($99 value), Swipe files: Ad Elements, Merchant Promotions & Product Titles ($149 value), Access to the Black Friday Prep Video Vault ($199 value), Access to the Google Ads Success community. Millions of readers and viewers have been moved by this part of Keller's life story. With custom labels, Yves can provide: any value he chooses so he can organize his campaign by his own goals. In this module, Ill share advanced optimization tactics that will help you to save on ad spend, while at the same time scaling the best performing parts of your campaigns. A Shopping ad for a single product shows multiple times in a set of search results. How does Google enforce policy violations? Choose three. Today, all of these recordings are accessible in our Video Vault. These cookies do not store any personal information. Choose two. In order to run on Shopping ads, both of these things are required. A remarketing list will help Smart Shopping campaigns reach users who are more likely to purchase again because theyve already shown interest in your products. You can try to piece together information and sift through Google announcements, news articles, or hot takes from other people. Shopping Ads use product attributes to show ads on relevant searches to increase conversion. Shopping campaigns are organized by product groups. Choose three. To help those that might not be that fluent in English, I've added professional subtitles. You're a marketing specialist for a large European housewares retailer and want to advertise new products to drive site trac. Google Shopping Ads Certification. Hes considering running additional ad campaigns with Google. Launch at least 100 Smart Shopping campaigns per account and optimize based on performance. Feb. 17, 2022. If a product feed is uploaded with data quality issues, what are two issues that might arise? The product information in Merchant Center and the bid set in Google Ads helps Googles system determine which ad will show for a users search query. Maximilian has a specific budget just for his winter sports campaign. Where would you advise someone to go in order to opt in to the Product Ratings Program? Merchant Center lets you manage how your in-store and online product inventory appears on Google. Where can your shoppers check out when purchasing an item? She can link directly to the brand, color, size and price of the dress described. You're ready to run your rst Smart Shopping campaign that uses a set budget. $495 - Class is free with $1500 purchase of Dura-Coat products. Which of these benets would you gain with Smart Shopping campaigns? The client also wants to set a secondary bid strategy. Unsecure checkout or a missing refund policy. Which two actions should you take? By Steve Lohr. Some clients I worked with in the past needed a ROAS of 15, just to break even! Dennis shows you the step by step process, from setting up your product feed to running profitable shopping ads for your store. Why is it a best practice to set a bid for the "everything else in all products" product group? Product groups are used to specify which products from your feed you want to advertise in each campaign. Explain what gives this segment such emotional power. They can be served by any Comparison Shopping Service (CSS) you work with. Google said on Thursday that it was creating a $100 million fund to sponsor an ambitious project to expand effective skills training and job placement programs for . Select 3 Correct Responses. Choose two. Which structure would you recommend? Note that Shopping Ads assessment has much more possible questions. Example: Campaign #1: Women's Top Product group #1: Sweater Product group #2: Short Sleeves, Create a catch-all campaign. Select 2 Correct Responses, What are two ways Shopping ads can help retailers connect with potential shoppers? Which goal should you select? Choose three. You're ready to run your rst Smart Shopping campaign that uses a set budget. To help you stay on course, and stay focused on the things that ar eimportant for your business at its current stage, I created the Google Shopping Success course. When you use Smart Shopping campaigns to run across Google platforms including YouTube, Google Search, and Google Images, which of these benets do you gain? Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost. The landing page price is different from the feed price. Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business. You want to promote your online inventory and drive consumers to purchase a product on your website. How Can Smart Shopping Campaigns Help Peter With His Sales? Select 3 Correct Responses. If you were advising a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy, which secondary bid strategy should you advise them to choose? What two things may happen if the feed is uploaded with data quality issues? Whats the benet of conversion tracking? Choose two. A retailer advertises the price for one chair in an ad, but the image in the ad is a deck with four chairs. Aside from the Google Merchant Center diagnostic interface, what other way will you be notied of an account suspension? Besides Shopping Ads, Google has tons of other initiatives to push your products. If you go through the course and it doesn't live up to your expectations, send us an email at support@storegrowers.com and Ill give you your money back with no questions asked. This increases a retailers presence on the search results page. What should you do next? Paige has an online dress boutique that sells dresses for women and children. How can a remarketing list help a Smart Shopping campaign? You want to promote your online inventory and drive consumers to purchase a product on your website. Download our Google Ads Shopping Certification Exam preparation guide and get all possible real exam questions with 100% accurate and verified answers. Master the Google tools you use at work with online training. Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his "All products" product group. Consider adding the return and refund policy to the website footer. Which of these formats is available in a Smart Shopping campaign but unavailable in a Standard Shopping campaign? Choose two. To pass the exam you need to answer at least 80% questions in less than 90min. Checkout is in your local currency. What are two features of a Standard Shopping campaign? Choose two. Which may have caused the disapproval? Select 2 Correct Responses. This increases a retailer's presence on the search results page. How do Google Ads and Google Merchant Center interact with each other? What triggers a charge for a Shopping ad? Which of these statements could you use to accurately convey Smart shopping campaigns benets? Google Ads passes campaign performance to Google Merchant Center so advertisers can use the data to influence future campaign builds. Google's system will detect data quality issues in Merchant Center and disapprove items until the violation is resolved. How can Shopping ads help retailers connect with potential shoppers? Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Youre setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Youre a marketing specialist for a large European housewares retailer and want to advertise new products to drive site trac. Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. What should you do next? What's the relationship between Google Merchant Center and Google Ads? Which recommendation would you make to their campaign structure to achieve granular reporting? You're building a product feed for a client who is new to Shopping ads, and you notice the client's inventory data isn't accurate. How will you be notied of an account suspension (aside from the Google Merchant Center diagnostic interface)? You have control over the campaign setup while manually optimizing by channel. If you need to set up or manage a lot of campaigns, these are huge time-savers. Which two actions should you take? Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web. Where would you go to opt in to the Product Ratings program? Whats one benet that Shopping campaign ads will offer Carrie? You're using Smart Shopping campaigns to run across Google platforms, such as Google Search, Google Images, and YouTube. I already had some shopping Ads running for my eCommerce business when I found this course but was looking to learn and implement a 'real' strategy instead of just guessing.". In 4 months, we have been able to increase our budget by 400% and have seen a 40% increase in ROAS. Choose two. Nicole's analysis shows that 5 brands currently in her "All products" group are performing especially well. Which email contact does Google use to notify merchants about account warnings? Select 2 Correct Responses. The agency is developing a product feed with all the required attributes for appeal. Smart Shopping campaigns can help you find and reach audiences across Google's platform without needing to create a separate campaign for each channel. True or false: Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy? Note: This assessment is optional but will help prepare you for the certification. Using the Performance Planner on a monthly basis allows you to optimize which two aspects of an account? Which of these techniques could help them achieve granular reporting? Shes choosing an online ad campaign to allow a seamless shopping experience for her potential customers. So you need to be able to offer clients (and prospects) up-to-date information AND have the ability to drive the results they're looking for with these new campaign types. Why doesn't setting a target ROAS actually give you the results you're hoping for? Where might you see Standard Shopping ads? Free product listings are paid Shopping ads that are converted due to low impressions and clicks. In order to do that, we've put together over. Day 2 - Paint and surface correction. Choose two. Aside from the Google Merchant Center diagnostic interface, how would you expect to be notied of an account suspension? But when it comes to WHY most questions remain unanswered: To be effective with Shopping Ads, you need to not only learn how to pick the best options out of what Google Ads offers you, but you also need to be aware of the "unknown unknowns". What's an example of an online sales goal? What are two bidding strategies that you can use in your Standard Shopping campaign? Which of these statements about product groups in a Shopping campaign is true? How are Shopping ads served in the European Economic Area and Switzerland? To subdivide products in Shopping campaigns using your own set product structure, you should use: True or false: If Viola signs up to run Shopping ads but doesn't post a refund policy on her website, she can't run ads. Select 2 Correct Responses. Odell can advertise all of his products on Google Shopping. Each subject is covered in a great level of depth, without any fluff. If you know that people who research engagement rings across multiple devices take longer to convert, what should you do to help this client better attribute the impact mobile has on its sales? Which Shopping ads policy is the advertiser violating? When users click on the ad, they land on the product page with one chair. June 27, 2022 Roger Johnson. Availability is a required attribute. Google Ads Creative Certification. Choose three. Lifetime access. Peter has a new . Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? But certain businesses face unique challenges. Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign? Choose three. Which of these is a requirement for advertising on Shopping ads? Select 3 Correct Responses. It keeps track of changes I've made to my campaigns, and shows me where I'm at in the optimization process and what tactics are appropriate at any given moment. Google AdWords Shopping Advertising Exam Answers. When should you expect to pay for a Shopping ad? Shopping ads can be served by any Comparison Shopping Service (CSS) you work with. When users click on the ad, they land on the product page with one chair. Shopping Ads are highly customizable to match the look and feel of a partner website that uses images and text to drive brand awareness. Content Strategy. You own a small business that sells baseball caps. Uncover the needs to meet the requirements of curious and impatient consumers. Availability is an optional attribute, so Google's system will flag it as a warning for you to resolve in the future. Which of these statements is true of Smart Shopping campaigns? You'll develop in-demand data analytics skills using spreadsheets, SQL, Tableau, R, and more. Your item is disapproved and your account is suspended. Youve operated a successful online retail business for a decade without changing your product and marketing strategy. Consolidate your Smart Shopping campaigns and only create separate campaigns when necessary. Smart Shopping campaigns simplify campaign management by automating which of the following? Launch at least 100 Smart Shopping campaigns per account and optimize based on performance. tax. Some optimization tactics have to do with your setup (product feed), while others are more focused on how you're advertising certain products. I have run shopping campaigns in 17 countries across North America, Europe and Australia. Choose two. Smart Shopping campaigns give you complete control over the campaign setup, ad, and bidding. Which of these choices describes a free product listing? How can Merchant Center support your shopping strategy? Choose three. Suzie owns an apparel store and is thinking of starting a Shopping Campaign. Local inventory ads direct shoppers to a physical store location within 40 miles (64 kilometers). And they would like nothing more than for you to go all-in on Performance Max campaigns. "I purchased this course to improve my knowledge of Google Ads for ecommerce businesses and I was not disappointed. You're setting up a Shopping campaign but aren't sure which campaign goal to select. To prevent your Shopping ads from appearing for certain search terms, you would: Add negative keywords to your campaign or ad group. 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The agency is developing a product feed with all the required attributes for appeal. How can Shopping ads benefit Suzie? What can you do to help prevent Standard Shopping ads from appearing when you don't want them to? The Shopping Advertising exam covers basic and advanced concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns. To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: begin the local inventory ads implementation process and complete the required steps. Select 2 Correct Responses. Add negative keywords in the product feed. a $\mathbf{prerogative}$ of rank. Your ad is disapproved and your campaign is suspended. Googles system will disapprove the feed, since availability is not an attribute in the product feed. They can be served by Google My Business. Shopping ads use product data to determine how and where to show ads. The store marketing team at a large pet company wants to double only in-store sales by Q4. Which basic website requirement must everyone follow in order to advertise on Shopping ads? Courtney sells handbags through her online boutique. Someone viewing an ad without engaging wtih the content, Someone clicking on an ad and landing on the site. A brand company would like to use Shopping ads to promote a new line of basketball shoes. What happens if you violate Google policy? Google shopping campaigns, google partners have words advertisers on ads with google shopping certification answers; the promotion behind great. Anne wants to use her impression share metrics to optimize her Shopping campaign. You'll also discover best practice ways to promote your online and local inventory and attract more shoppers to your website or physical shop. 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